El Charro

School products and El Charro leather goods. Backpacks, pencil cases, sports bags, school accessories and leather goods.

Born in the mid-80s, the Charro brand quickly conquered a significant market, proposing an urban country-western style with references to Tex-Mex and the Native American world. This legendary universe, characterized by wide spaces open to individual adventure, reached the height of its success with the phenomenon of the so-called "paninari". This is a group of young metropolitan people who assert themselves as true trendsetters and impose their style and model of behavior on a wide audience. El Charro thus becomes a true icon that identifies not only belonging to a group, but also sharing a mythical universe of reference.